FRANK & EILEEN: Curl of Art embraces natural curl patterns with the cleanest, most lightweight ingredients. What inspired you to create Curl of Art?
ARTIERA: When I started my natural hair journey in 2017, I struggled to find clean, effective and easy products on the market. Being a mom and wife, I didn't have a lot of time to dedicate to my hair care routine. The pandemic allowed me the time to work on a passion project that turned into a haircare line. I still can't believe it!
Artiera is photographed wearing Eileen Classic Linen in White and Derry Illusion in Black.
ARTIERA: When I started my natural hair journey in 2017, I struggled to find clean, effective and easy products on the market. Being a mom and wife, I didn't have a lot of time to dedicate to my hair care routine. The pandemic allowed me the time to work on a passion project that turned into a haircare line. I still can't believe it!
Artiera is photographed wearing Eileen Classic Linen in White and Derry Illusion in Black.
FRANK & EILEEN: Curl of Art embraces natural curl patterns with the cleanest, most lightweight ingredients. What inspired you to create Curl of Art?
ARTIERA: When I started my natural hair journey in 2017, I struggled to find clean, effective and easy products on the market. Being a mom and wife, I didn't have a lot of time to dedicate to my hair care routine. The pandemic allowed me the time to work on a passion project that turned into a haircare line. I still can't believe it!
Artiera is photographed wearing Eileen Classic Linen in White and Derry Illusion in Black.
ARTIERA: When I started my natural hair journey in 2017, I struggled to find clean, effective and easy products on the market. Being a mom and wife, I didn't have a lot of time to dedicate to my hair care routine. The pandemic allowed me the time to work on a passion project that turned into a haircare line. I still can't believe it!
Artiera is photographed wearing Eileen Classic Linen in White and Derry Illusion in Black.
F&E: How have you seen Curl of Art (and a simplified hair care routine) empower women, including your own daughters?
ARTIERA: My main goal when creating Curl of Art was to encourage women and children to embrace their natural textures. I want them to know that they are beautiful in every way and that hair doesn't define you.
F&E: Tell us about your morning routine with Curl of Art.
ARTIERA: My morning routine with Curl of Art is very simple. I co-wash my hair in the shower and apply my Deep Blue (C)url Leave-In Perfector. After the shower, I either do a super sleek bun or leave it curly to air dry.
Artiera is photographed wearing Eileen Classic Linen in White and Derry Illusion in Black.
ARTIERA: My main goal when creating Curl of Art was to encourage women and children to embrace their natural textures. I want them to know that they are beautiful in every way and that hair doesn't define you.
F&E: Tell us about your morning routine with Curl of Art.
ARTIERA: My morning routine with Curl of Art is very simple. I co-wash my hair in the shower and apply my Deep Blue (C)url Leave-In Perfector. After the shower, I either do a super sleek bun or leave it curly to air dry.
Artiera is photographed wearing Eileen Classic Linen in White and Derry Illusion in Black.
F&E: How have you seen Curl of Art (and a simplified hair care routine) empower women, including your own daughters?
ARTIERA: My main goal when creating Curl of Art was to encourage women and children to embrace their natural textures. I want them to know that they are beautiful in every way and that hair doesn't define you.
F&E: Tell us about your morning routine with Curl of Art.
ARTIERA: My morning routine with Curl of Art is very simple. I co-wash my hair in the shower and apply my Deep Blue (C)url Leave-In Perfector. After the shower, I either do a super sleek bun or leave it curly to air dry.
Artiera is photographed wearing Eileen Classic Linen in White and Derry Illusion in Black.
ARTIERA: My main goal when creating Curl of Art was to encourage women and children to embrace their natural textures. I want them to know that they are beautiful in every way and that hair doesn't define you.
F&E: Tell us about your morning routine with Curl of Art.
ARTIERA: My morning routine with Curl of Art is very simple. I co-wash my hair in the shower and apply my Deep Blue (C)url Leave-In Perfector. After the shower, I either do a super sleek bun or leave it curly to air dry.
Artiera is photographed wearing Eileen Classic Linen in White and Derry Illusion in Black.
F&E: Before launching Curl of Art, you ran a successful event company in LA. What aspects of that work prepared you for your role as founder and CEO?
ARTIERA: There are so many key aspects from my work in event planning that have been incorporated into Curl of Art. Creativity, organization, and leadership all play a role in the day to day.
F&E: How does your professional work influence your style?
ARTIERA: If I'm being honest, it doesn't! My style is my style no matter what. I think that's the beauty of living in LA….there aren’t any rules.
Artiera is photographed wearing Rory Famous Denim in White.
ARTIERA: There are so many key aspects from my work in event planning that have been incorporated into Curl of Art. Creativity, organization, and leadership all play a role in the day to day.
F&E: How does your professional work influence your style?
ARTIERA: If I'm being honest, it doesn't! My style is my style no matter what. I think that's the beauty of living in LA….there aren’t any rules.
Artiera is photographed wearing Rory Famous Denim in White.
F&E: Before launching Curl of Art, you ran a successful event company in LA. What aspects of that work prepared you for your role as founder and CEO?
ARTIERA: There are so many key aspects from my work in event planning that have been incorporated into Curl of Art. Creativity, organization, and leadership all play a role in the day to day.
F&E: How does your professional work influence your style?
ARTIERA: If I'm being honest, it doesn't! My style is my style no matter what. I think that's the beauty of living in LA….there aren’t any rules.
Artiera is photographed wearing Rory Famous Denim in White.
ARTIERA: There are so many key aspects from my work in event planning that have been incorporated into Curl of Art. Creativity, organization, and leadership all play a role in the day to day.
F&E: How does your professional work influence your style?
ARTIERA: If I'm being honest, it doesn't! My style is my style no matter what. I think that's the beauty of living in LA….there aren’t any rules.
Artiera is photographed wearing Rory Famous Denim in White.
F&E: You are based in LA but travel with your family a lot! What are some of your favorite places to visit, and what are your must-haves to pack?
ARTIERA: I'm a beach girl, so I would have to say my top two favorite places to visit are Cabo (it’s so close to LA!) and St. Maarten. They're both beautiful, relaxing, and kid-friendly. I never go on a beach vacay without my F&E Eileen button-up in classic linen! It's versatile, so I’ll usually pair it with denim shorts, sandals, and obnoxious accessories, or throw it over a bikini. Other must-haves are my Curl of Art….of course! It’s easy for when I want to wear my hair curly or even in a sleek bun. Lastly, I can't go anywhere without my sunglasses!
Artiera is photographed wearing Our Malibu Travel Set in Black.
ARTIERA: I'm a beach girl, so I would have to say my top two favorite places to visit are Cabo (it’s so close to LA!) and St. Maarten. They're both beautiful, relaxing, and kid-friendly. I never go on a beach vacay without my F&E Eileen button-up in classic linen! It's versatile, so I’ll usually pair it with denim shorts, sandals, and obnoxious accessories, or throw it over a bikini. Other must-haves are my Curl of Art….of course! It’s easy for when I want to wear my hair curly or even in a sleek bun. Lastly, I can't go anywhere without my sunglasses!
Artiera is photographed wearing Our Malibu Travel Set in Black.
F&E: You are based in LA but travel with your family a lot! What are some of your favorite places to visit, and what are your must-haves to pack?
ARTIERA: I'm a beach girl, so I would have to say my top two favorite places to visit are Cabo (it’s so close to LA!) and St. Maarten. They're both beautiful, relaxing, and kid-friendly. I never go on a beach vacay without my F&E Eileen button-up in classic linen! It's versatile, so I’ll usually pair it with denim shorts, sandals, and obnoxious accessories, or throw it over a bikini. Other must-haves are my Curl of Art….of course! It’s easy for when I want to wear my hair curly or even in a sleek bun. Lastly, I can't go anywhere without my sunglasses!
Artiera is photographed wearing Our Malibu Travel Set in Black.
ARTIERA: I'm a beach girl, so I would have to say my top two favorite places to visit are Cabo (it’s so close to LA!) and St. Maarten. They're both beautiful, relaxing, and kid-friendly. I never go on a beach vacay without my F&E Eileen button-up in classic linen! It's versatile, so I’ll usually pair it with denim shorts, sandals, and obnoxious accessories, or throw it over a bikini. Other must-haves are my Curl of Art….of course! It’s easy for when I want to wear my hair curly or even in a sleek bun. Lastly, I can't go anywhere without my sunglasses!
Artiera is photographed wearing Our Malibu Travel Set in Black.
F&E: How has your style evolved over the years? Are there any pieces you’ll hold onto and pass down to your daughters?
ARTIERA: If I'm being honest, my style has never changed….I'm either tomboy chic or super girly and feminine. I have really cute dresses along with designer purses that I can't wait for my daughters to wear as vintage pieces in their 20s.
Artiera is photographed wearing Our Malibu Travel Set in Black.
ARTIERA: If I'm being honest, my style has never changed….I'm either tomboy chic or super girly and feminine. I have really cute dresses along with designer purses that I can't wait for my daughters to wear as vintage pieces in their 20s.
Artiera is photographed wearing Our Malibu Travel Set in Black.
F&E: How has your style evolved over the years? Are there any pieces you’ll hold onto and pass down to your daughters?
ARTIERA: If I'm being honest, my style has never changed….I'm either tomboy chic or super girly and feminine. I have really cute dresses along with designer purses that I can't wait for my daughters to wear as vintage pieces in their 20s.
Artiera is photographed wearing Our Malibu Travel Set in Black.
ARTIERA: If I'm being honest, my style has never changed….I'm either tomboy chic or super girly and feminine. I have really cute dresses along with designer purses that I can't wait for my daughters to wear as vintage pieces in their 20s.
Artiera is photographed wearing Our Malibu Travel Set in Black.
SHOP ARTIERA'S STYLES
Thanks for cozying up for 'a cuppa with' Artiera!
To follow along and build your own Curl of Art routine:
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