FRANK & EILEEN: Vintner's Daughter is considered a cult, clean, performance-driven skincare brand; what inspired you to create your hero products?
APRIL: For decades, I, like many, was dealing with cystic acne and discoloration, using what I thought were the very best “luxury” products. Until I realized these expensive products often have .01% active ingredients, the rest being low quality filler that can be toxic. This experience was the genesis of Vintner’s Daughter. I wanted to build a true luxury skincare company that made products from the finest ingredients in the world. We use time-honored techniques to bring profound balance and lasting health to the skin—our latest launch, the Ritual & Renewal Set, is the perfect example.
April is photographed wearing Mary Famous Denim in our Distressed Vintage wash and Wicklow Italian Performance Denim in our 1977 wash.
APRIL: For decades, I, like many, was dealing with cystic acne and discoloration, using what I thought were the very best “luxury” products. Until I realized these expensive products often have .01% active ingredients, the rest being low quality filler that can be toxic. This experience was the genesis of Vintner’s Daughter. I wanted to build a true luxury skincare company that made products from the finest ingredients in the world. We use time-honored techniques to bring profound balance and lasting health to the skin—our latest launch, the Ritual & Renewal Set, is the perfect example.
April is photographed wearing Mary Famous Denim in our Distressed Vintage wash and Wicklow Italian Performance Denim in our 1977 wash.
FRANK & EILEEN: Vintner's Daughter is considered a cult, clean, performance-driven skincare brand; what inspired you to create your hero products?
APRIL: For decades, I, like many, was dealing with cystic acne and discoloration, using what I thought were the very best “luxury” products. Until I realized these expensive products often have .01% active ingredients, the rest being low quality filler that can be toxic. This experience was the genesis of Vintner’s Daughter. I wanted to build a true luxury skincare company that made products from the finest ingredients in the world. We use time-honored techniques to bring profound balance and lasting health to the skin—our latest launch, the Ritual & Renewal Set, is the perfect example.
April is photographed wearing Mary Famous Denim in our Distressed Vintage wash and Wicklow Italian Performance Denim in our 1977 wash.
APRIL: For decades, I, like many, was dealing with cystic acne and discoloration, using what I thought were the very best “luxury” products. Until I realized these expensive products often have .01% active ingredients, the rest being low quality filler that can be toxic. This experience was the genesis of Vintner’s Daughter. I wanted to build a true luxury skincare company that made products from the finest ingredients in the world. We use time-honored techniques to bring profound balance and lasting health to the skin—our latest launch, the Ritual & Renewal Set, is the perfect example.
April is photographed wearing Mary Famous Denim in our Distressed Vintage wash and Wicklow Italian Performance Denim in our 1977 wash.
F&E: You grew up in a winemaking family in Napa (hence Vintner's Daughter!); how has your personal style developed throughout your journey from the vineyards to skincare entrepreneur?
APRIL: I consider myself incredibly lucky to have spent so much time in a community that places such a high value on craftsmanship and quality. Like winemaking, we at Vintner’s Daughter are patient in our approach and understand that in order to make the very best of something, you must start with the finest raw materials. I apply this same philosophy to fashion and focus on well-made pieces that will serve me for years to come. I like to think not about my next purchase, but my last. As a result, I only buy what I love and cherish it for years, not a season.
April is photographed wearing Mackenzie Lived-in Linen in White.
APRIL: I consider myself incredibly lucky to have spent so much time in a community that places such a high value on craftsmanship and quality. Like winemaking, we at Vintner’s Daughter are patient in our approach and understand that in order to make the very best of something, you must start with the finest raw materials. I apply this same philosophy to fashion and focus on well-made pieces that will serve me for years to come. I like to think not about my next purchase, but my last. As a result, I only buy what I love and cherish it for years, not a season.
April is photographed wearing Mackenzie Lived-in Linen in White.
F&E: You grew up in a winemaking family in Napa (hence Vintner's Daughter!); how has your personal style developed throughout your journey from the vineyards to skincare entrepreneur?
APRIL: I consider myself incredibly lucky to have spent so much time in a community that places such a high value on craftsmanship and quality. Like winemaking, we at Vintner’s Daughter are patient in our approach and understand that in order to make the very best of something, you must start with the finest raw materials. I apply this same philosophy to fashion and focus on well-made pieces that will serve me for years to come. I like to think not about my next purchase, but my last. As a result, I only buy what I love and cherish it for years, not a season.
April is photographed wearing Mackenzie Lived-in Linen in White.
APRIL: I consider myself incredibly lucky to have spent so much time in a community that places such a high value on craftsmanship and quality. Like winemaking, we at Vintner’s Daughter are patient in our approach and understand that in order to make the very best of something, you must start with the finest raw materials. I apply this same philosophy to fashion and focus on well-made pieces that will serve me for years to come. I like to think not about my next purchase, but my last. As a result, I only buy what I love and cherish it for years, not a season.
April is photographed wearing Mackenzie Lived-in Linen in White.
F&E: Your product and brand ethos are rooted in Fewer, Better. Do you have any advice for women looking to feel better in their skin?
APRIL: So much of traditional skincare is about creating a fear or struggle with our skin. At Vintner’s Daughter we prefer to shine a light on what true beauty is, namely confidence and a sense of worth, and help our customers celebrate their beautiful skin no matter the age, issue, tone or gender. Beauty is about feeling confident in your own skin.
April is photographed wearing our Malibu Travel Set in White Triple Fleece.
APRIL: So much of traditional skincare is about creating a fear or struggle with our skin. At Vintner’s Daughter we prefer to shine a light on what true beauty is, namely confidence and a sense of worth, and help our customers celebrate their beautiful skin no matter the age, issue, tone or gender. Beauty is about feeling confident in your own skin.
April is photographed wearing our Malibu Travel Set in White Triple Fleece.
F&E: Your product and brand ethos are rooted in Fewer, Better. Do you have any advice for women looking to feel better in their skin?
APRIL: So much of traditional skincare is about creating a fear or struggle with our skin. At Vintner’s Daughter we prefer to shine a light on what true beauty is, namely confidence and a sense of worth, and help our customers celebrate their beautiful skin no matter the age, issue, tone or gender. Beauty is about feeling confident in your own skin.
April is photographed wearing our Malibu Travel Set in White Triple Fleece.
APRIL: So much of traditional skincare is about creating a fear or struggle with our skin. At Vintner’s Daughter we prefer to shine a light on what true beauty is, namely confidence and a sense of worth, and help our customers celebrate their beautiful skin no matter the age, issue, tone or gender. Beauty is about feeling confident in your own skin.
April is photographed wearing our Malibu Travel Set in White Triple Fleece.
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MORE 'A CUPPA WITH'
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